Saudi Travel Market 2026
About the event
Saudi Travel Market 2026 is a B2B travel and tourism trade exhibition in Riyadh, Saudi Arabia, at the Riyadh International Convention & Exhibition Center. Organized by Informa Markets, STM connects destination management organizations, airlines, hotel groups, tour operators, and travel-technology providers as the Kingdom scales leisure and business visitation under Vision 2030 tourism targets.
International suppliers attend to contract with Saudi DMOs, hospitality developers, and aviation partners; local operators use the floor to source outbound product and technology. Recent editions have reported strong hosted-buyer activity and deal-making across tourism, hospitality, aviation, and travel tech.
Tourism market entry
Operators expanding in Saudi Arabia should review hospitality licensing, employment, and consumer regulations via Motaded’s Tourism sector page and the Motaded Library. Hiring locally triggers Qiwa and immigration checkpoints — cross-read Company Incorporation Guide before staffing a Riyadh desk.
Maximizing STM
Verify eligibility for hosted-buyer programs and pre-schedule meetings. Exhibition zones cover destinations, hotels, aviation, and travel tech; conference sessions feature industry leaders and policy updates. Explore related calendars in the Events directory.
Why attend
Contract with Saudi DMOs and hospitality groups.
Airlines and online travel platforms expand partnerships.
Attractions, events, and cultural operators pitch products.
Who should attend
Inbound/outbound operators building Saudi itineraries.
Chains expanding keys and F&B concepts.
Agenda overview
Pre-scheduled meetings (verify eligibility).
Destinations, hotels, and travel tech.
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